I went to the Harvard Exit Landmark theater this afternoon to watch The Army of Shadows. It was slow moving yet attention holding, dark and thought provoking. I'll write something on it later. But it kept since 1969 so I figure it's safe for me to vent about the trailers before the movie first. Specifically the one for
13 (Tzameti). Now I like 13 Tzameti quite a bit. My festival writeup on the 13 Tzametic is one of the shorter one for something that grabbed and held my attention. And to whomever cut the preview I saw I must calmly say "IT'S SHORT AND VAGUE FOR A FREAKIN' REASON!". So to summarize
a. Do see 13 Tzameti if you like intense psychological thrillers filled with super immoral people.
b. Do not watch the trailer first. If you're at the theater cover your eyes and ears immediately.
It's not as though the trailer tells you the entire ending. It just makes the first third of the film boring, takes away 50%+ of the shock of finding out what's going on and leaves you only wondering about one specific aspect of the film's outcome. You'll probably still get something out of it, but it's not going to be quite the same. You only get one first time.
Most disappointing was that this was a smaller film at an art-house theater. I'm pretty much used to this with Hollwood fair. That they wonder why people don't go to the movies anymore when all you need to do is watch the trailer is strange. But I guess they figure it's not such a big deal if you start the movie knowing the John Tucker may not actually die (though I haven't seen it yet - so don't ruin it for me if he does ;-) ). There's just got to be a better way to sell a movie like 13 Tzameti than to lay out such a critical portion of the story in the trailer.